Market Analysis: The first step of the Courageous Thinking process is to identify current target market needs, and the extent to which those needs are currently met by competitive products. This step leverages our research-based business insights and competitive analysis which in tandem help define competitive benchmarks.

Competitive Landscape: Second, we look at what existing organizations are doing well (or not so well) to serve the market. This creates a framework that identifies market gaps and opportunities. This step opens the door to explore market an array of market opportunities. We focus on clear differentiating your product in the eyes existing and future consumers. Examples of differentiation include price point, target market and key product features/benefits. 

Two-Day Strategic Planning Session: Third, we guide your company stakeholders through a two-day process to articulate new market opportunities and how to capitalize on them. The process is designed to surface current barriers to success and what resources are required to grow market share or create entirely new markets. Team members are challenged to see beyond current competitive metrics and create a new vision for delivering meaningfully differentiated products.